4:30–7:00 p.m. Registration & Cocktail Networking Session in the Atrium & Courtyard

6:00–6:45 a.m. Yoga Optional

7:15–8:15 a.m. Coffee Chicks Hustle Hour Optional

8:30–10:10 a.m. Rise & Shine Workshops 2 tracks available

10:10–11:00 a.m. Fully Loaded ticket holders reserve seats in main room
Will enter through fast pass doors

10:30–11:00 a.m. Networking in Sponsor Area + Check in for pink ticket holders

11:00 a.m. Doors open to main room for all

11:30 a.m.–12:35 p.m. Lunch Keynote Speaker Alison Fragale, Ph.D, Likeable Badass
Presented by Forvis Mazars

Alison Fragale is an award-winning organizational psychologist, professor, and author of Likeable Badass. In her keynote at Ladies Who Launch, she’ll share a science-backed, actionable playbook for gaining influence, respect, and power. You’ll learn the two mistakes women make that diminish our status, how to self promote effectively and authentically and the value of “other promoters”. Drawing from behavioral research and real-world experiences, you will leave feeling equipped with tools to lead boldly, speak up effectively, and thrive.

12:55–1:45 p.m. Moderated Q&A with Laura Krug, CMO of the Kansas City Chiefs
Presented by Mercy

Lara Krug, the first-ever CMO of the Kansas City Chiefs sits down with Biz 417 Publisher Logan Aguirre for a fireside chat. In this Q&A, she shares about helping build a powerhouse brand, taking the Chiefs to a global stage, and leading with confidence in a fast-moving, male-dominated industry. She’ll talk about innovation, creative storytelling, and what it really takes to lead. You’ll hear behind-the-scenes stories, real-world lessons, and the kind of motivation that makes you want to go after your next big move.

2:05–2:55 p.m. Afternoon Keynote with Paige Oxendine
Presented by Husch Blackwell

Paige Oxendine, Director of Consulting Services at Habitat Communication & Culture, brings her expertise in strategic planning and leadership development to the stage in her keynote, Conquering Decision-Making Paralysis. In this empowering session, Paige offers practical tools to help women overcome decision fatigue, quiet the noise, and make bold, strategic choices with confidence. She’ll uncover the reasons fear and overthinking keep us stuck—and how to break free. If you’ve ever struggled with second-guessing or stalled progress, this keynote will give you the clarity and courage to take action and move forward.

3:25–4:30 p.m. Women Who Mean Business 2025 Panel
Presented by Central Bank

In this panel discussion, Biz 417’s 2025 Women Who Mean Business honorees share the stories, struggles, and successes that have shaped their careers. From healthcare and education to tourism, manufacturing, and entrepreneurship, these influential leaders offer vulnerable insight into what it takes to lead with courage, resilience, and impact. Moderated by Biz 417 Editor Dori Grinder,, this Q&A is a rare opportunity to learn from some of the most dynamic women shaping the future of 417-land.

Panel Participants
Amanda Hedgpeth – Executive Vice President and Chief Operating Officer at CoxHealth​

Judith Martinez, Ph.D. – Director of Faculty Mentoring & Associate Professor of Literature at Missouri State University​

Pamela Yancey – President/CEO of the Branson/Lakes Area Chamber of Commerce & CVB​

Tiffani Claussen – Chief Executive Officer at AMPROD

Halley Fleming – Owner/Founder of Ozark Mountain Adventure​

4:30–5:30 p.m. Happy Hour In the Atrium & Courtyard